question & answer: saratoga falcon
Q: what made you want to start your business? do you enjoy it a lot?
A: i had a tendency to doodle all over the notebooks i had with blank covers. in my freshman year of high school, i boycotted the a.s.b. package that included a commercially made planner; instead, i bought a set of blank notebooks from the travel company MUJI (the name literally means "no brand" because they're known for the simplicity in their products), drew a cover for it with sharpie, wrote out my schedule inside, and used it as my official school planner. it worked out well. my friends and classmates would see me carrying my planner around and ask me to design some for them, and that's how the idea of launching the business started.
yes, i enjoy handling the business. there is a slight pressure in that i run everything myself, but i know this experience will allow me to exercise my independence and responsibilities. i started this business during junior year (the most stressful year of my life, really). despite my academic hardships, it was (and is) my love for design that made it possible to keep the business running.
Q: what are you inspirations and where do they come from? how do you define/categorize your sense of style in terms of design?
A: my inspirations are from all over the place - from nature, interior design magazines, textiles, historical buildings, bookmarks, or vignettes I see from my outings. i try to be open-minded when i'm searching for new ideas to fuel my imagination and inspirations. ever since i quit studio art in kindergarten, i heavily rely on my surroundings to compensate for my lack of art education.
i'd say my sense of design is intricate yet simple accompanied by elegance and fun.
Q: how do you promote your business?
A: social media companies like facebook and tumblr help spread awareness of the existence of designinfinity; both have proven themselves pretty effective. i also rely on moo.com's printing services to make my business cards, because it really brings out the spirit in what i do (for anyone interested in using moo, click here to get started; it's definitely worth it). last, but not least, i use the word-of-mouth system by telling friends and families about what i do! it's an old-fashioned yet timeless tactic.
A: i had a tendency to doodle all over the notebooks i had with blank covers. in my freshman year of high school, i boycotted the a.s.b. package that included a commercially made planner; instead, i bought a set of blank notebooks from the travel company MUJI (the name literally means "no brand" because they're known for the simplicity in their products), drew a cover for it with sharpie, wrote out my schedule inside, and used it as my official school planner. it worked out well. my friends and classmates would see me carrying my planner around and ask me to design some for them, and that's how the idea of launching the business started.
yes, i enjoy handling the business. there is a slight pressure in that i run everything myself, but i know this experience will allow me to exercise my independence and responsibilities. i started this business during junior year (the most stressful year of my life, really). despite my academic hardships, it was (and is) my love for design that made it possible to keep the business running.
Q: what are you inspirations and where do they come from? how do you define/categorize your sense of style in terms of design?
A: my inspirations are from all over the place - from nature, interior design magazines, textiles, historical buildings, bookmarks, or vignettes I see from my outings. i try to be open-minded when i'm searching for new ideas to fuel my imagination and inspirations. ever since i quit studio art in kindergarten, i heavily rely on my surroundings to compensate for my lack of art education.
i'd say my sense of design is intricate yet simple accompanied by elegance and fun.
Q: how do you promote your business?
A: social media companies like facebook and tumblr help spread awareness of the existence of designinfinity; both have proven themselves pretty effective. i also rely on moo.com's printing services to make my business cards, because it really brings out the spirit in what i do (for anyone interested in using moo, click here to get started; it's definitely worth it). last, but not least, i use the word-of-mouth system by telling friends and families about what i do! it's an old-fashioned yet timeless tactic.